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PPC, an acronym for Pay Per Click, literally refers to advertising on search engines via display advertising that you only pay for once somebody actually clicks on one of your displayed ads. The cost ...

Buying lots of links no longer works
Creating massive and good quality content still viable
Know your link profile
Know your competitors link profiles
Outreach is key to try and scale
Label links ...

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Free tool to check your paid / exchanged links. Get alerts when your backlinks have been removed or converted to nofollow links.

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Search engines are known ...

In terms of cost, 7Search is probably the most cost-effective ad network. It has low per click minimums, high conversions (though this depends on the niche) but also high numbers of fraudulent clicks, ...

If you've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink i ...

Robots.txt is a text (not html) file you put on your site to tell search robots which pages you would like them not to visit. Robots.txt is by no means mandatory for search engines but generally searc ...

The SEO market is an established market. If you remember the previous recession from the beginning of the century, when the IT industry was among the most heavily stricken, you might be skeptical a bi ...

It is great when PR of the site you are getting links from is high but when the anchor text is “Click here!” or something like that, such a link is barely useful. Keywords in the anchor text are vital ...

Linking to sites with poor reputation, also known as “bad neighbors” is one of the worst mistakes you can make. When you link to such sites, for Google this means that you endorse them and this result ...